• Consulting Services

    Real estate presents dynamic opportunities and challenges.  The WiRED team’s collective expertise and experience allows it to provide its clients with expert guidance to solve their challenges and to extract maximum value from their opportunities.  Each consulting engagement may be unique in its requirements, but WiRED’s approach remains consistent: we bring our diverse collective experience to bear on our clients’ opportunities and challenges in order to provide them with the highest value for every service they receive. WiRED Properties is a Milwaukee-based firm with a national real estate advisory practice.  The team has exceptional experience in real estate acquisition, development, construction, management and disposition. WiRED is uniquely positioned to provide services for projects requiring creativity, technical skill, financial analysis, marketing, and coordination of public and private interests.  With our team of professionals and extended network of third-party consultants WiRED is positioned to execute any assignment regardless of scale, location or product type.

    Consulting Services include:

    • Acquisitions / Dispositions
    • Due Diligence
    • Feasibility Analysis
    • Preliminary Budgeting
    • Financial Underwriting
    • Real Estate Brokerage
    • Development Management
    • Entitlements / Permitting
    • Public - Private Partnerships
    • Capital Structure
    • Design Consultation
    • Construction Owner’s Representative
    Contact us to receive a no-obligation comprehensive proposal to suit your real estate needs.

    Recent Representative Assignments include:

    WiRED acted as lead development consultant to HSI Properties in their development of The Enclave, a 150-unit luxury apartment development in Wauwatosa, Wisconsin.  Located on a former industrial site in a well-established first-tier suburb, The Enclave represents the first luxury apartments built in the community in a decade.  WiRED provided a full menu of services including: market analysis; design consultation; financial modeling; marketing strategy; and, construction owner’s representative services.

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  • Home

  • Drexel Town Square

    drexel-town-square-01 forge-flare
    • 2 buildings
    • 62 Luxury Apartments
    • ~33,000 square feet of retail space
    • Wood frame over pre-cast construction
    WiRED Properties was selected by the City of Oak Creek to act as the developer of the city’s new Main Street. WiRED was an integral team member in the overall master-planning of this remarkable 80+ acre redevelopment of an industrial site. Home to a new $28 million City Hall and Library, town square, ~500 total luxury apartments, hotel, ~150,000 square foot medical facility, 193,000 square Meijer’s and more, Drexel Town Square is reshaping Oak Creek and the southern Milwaukee markets. Forge and Flare apartments are setting a new standard for apartment living in the market.
  • Where

    • mequon thumb

      Mequon Town Center

    • drexel thumb

      Drexel Town Square

    • lilly thumb

      Lilly Preserve

    • hardware thumb

      Hardware Headquarters

    • where/cornerstone

      the cornerstone

    • ravenna


  • What

    WiRED Properties is a boutique full-service real estate development, consulting and construction firm passionate about the development and redevelopment of communities. We believe in the value of connectedness. We believe in the social connections between people and their physical links to the community.  We actively seek dynamic business opportunities to cultivate those connections through high quality real estate developments.
    WiRED rejuvenates existing buildings and develops new mixed-use communities, apartments, retail and office space. We work with property owners to evaluate the best use of their properties, and we consult for developers seeking our expertise. WiRED can provide development, construction and owner’s representative  services to clients of all sizes. We tailor our services to meet our clients’ objectives and work cooperatively to meet their expectations. With over 100 years of collective construction and development experience, we bring our diverse experience to bear on our clients’ opportunities and challenges.
    • At-risk Development
    • Real Estate Brokerage
    • Investment Analysis
    • Consulting Services
      • Site Selection / Site Analysis
      • Market Analysis
      • Feasibility Analysis
      • Design / Construction Team Selection
      • Conceptual Design
      • Entitlements
      • Financial Analysis
      • Community Branding and Identity Development
    • Owner’s Representative Services
    • General Contracting
    Contact us to discuss your specific needs and we will be pleased to provide you a no-obligation comprehensive proposal.
  • Why

    Real estate is our passion

    We believe it is fundamental; it is integral to the success of a community. A community is where we live, how we live and the web of social networks around us.  It is the world outside of a simple address. We want to use real estate to help people engage in the world outside their front door, interact with the neighborhood and be active in a thriving energetic community.

    Communities Don't Just Happen

    They are made. We are dedicated to creating new communities and improving existing communities through innovative and dynamic real estate developments.  Our award winning developments reflect our dedication to creating built environments that both add and create value in the community in which they occur.  The success of our clients’ developments reflects our commitment to creating value through our consulting and owner’s representative services.
  • Lilly Preserve

    lilly-preserve-01 lilly preserve logo
    • 3 buildings
    • 76 Apartments
    • Wood frame over pre-cast construction
    Lilly Preserve is a Class A multifamily development located in Brookfield, Wisconsin.  A 13-acre site with approximately 8 acres of wetlands that will be dedicated to the City, Lilly Preserve offers a serene setting in an ideal location.  Minutes from Highway 45 and the amenities of The Mayfair Collection, and adjacent to Brookfield East High School, Lilly Preserve provides a new way to live in Brookfield and offers its residents ready access to metropolitan Milwaukee.
  • How

    WiRED Properties is a full service real estate development firm.  In addition to executing at-risk development on behalf of WiRED and its investors, WiRED executes fee development for its clients.  With deep experience and expertise in multifamily, mixed-use, brownfield and urban in-fill developments, the WiRED team is able to bring even the most complex development to fruition.  Expert in weaving the urban fabric, WiRED resolves complex land-use challenges into successful community enhancing developments.

    The process starts and ends with our customers. We listen to and observe our clients. We work every day to understand and anticipate the current and future expectations of the market. We use our keen business acuity to analyze the information we gather.

    The value we provide will define our success. Cost is objective; it's what you pay. Value is subjective; it's what it's worth to you. We endeavor to provide our customers the highest value for every product and service we provide.

    WiRED’s collaborative development approach results in optimizing the value of each development to the owners, municipality and the community.  WiRED’s expertise includes:

    • Market Analysis
    • Planning & Design
    • Feasibility Analysis
    • Entitlement
    • Financing
    • Construction Management
    • Marketing / Leasing
    • Commissioning of the Asset

    WiRED Properties is a proud member of Local First Milwaukee.  Local First Milwaukee is a business alliance that advocates for locally owned businesses that provide a genuine, quality experience - in celebration of our community's unique character. For every $1 you spend at a locally owned business, more than 68¢, versus 43¢ spent at a national chain, remains in Milwaukee.  Locally owned businesses maintain Milwaukee's unmistakable style. When you're in Milwaukee, you know it!  WiRED endeavors in each of its developments to support local entrepreneurship and businesses.
  • Who


    Blair W. Williams founded Winder Real Estate Development, Inc. (WiRED) in August, 2005. Blair is a native Milwaukeean and is passionate about Milwaukee. A graduate of the University of Wisconsin – Madison with a B.A. in History, a J.D., an M.B.A. and an M.S. in Real Estate, Blair is also a dedicated Badger.

    After graduating from UW, Blair moved to Dallas, Texas with his wife Stacy and spent two years cultivating his passion for real estate. Dallas, a city with many charms, lacked a certain dynamism so present Milwaukee. In 2000, Blair and Stacy moved back to Milwaukee, where Blair joined the award-winning real estate development firm Mandel Group, Inc.

    Integrity, engagement, and connectednes drive Blair in pursuit of business for WiRED Properties. Blair is passionate about diversity of use and diversity of user. Overwhelmingly, Blair is passionate about community.

    Personally, Blair has been married to his wife Stacy for over 18 years. His parents and three brothers (and 8 nephews!) all live in Milwaukee as well. Two children, a dog, a golf addiction, myriad outdoor activities, and civic and professional affiliations keep Blair's time full.


    James M. Wohead, Senior Partner of WiRED Construction, is one of Wisconsin’s leading multifamily construction executives. A graduate of Bradley University with a B.S. in Construction Technology, Jim has built over 7,500 residential units.

    Jim spent over 13 years as Vice President of Construction at Mandel Group, Inc. where he was responsible for the construction of a number of award winning communities. Jim himself was recipient of the 2006 American Insitute of Contractors Wisconsin Chapter “Contractor of the Year Award.”

    Jim cut his teeth at his family owned residential contractor business. His long experience drives Jim’s belief that every contract should make profit possible for the subcontractor.

    Jim has been married over 30 years, is the father of four and is a hobby farmer on 135 beautiful Wisconsin acres. He provides all of WiRED’s soybeans.


    Gregory A. Norman, Partner in WiRED Construction, is a real estate executive with over twenty years of dynamic industry experience. A graduate of Bowdoin College with a B.A. in Mathematics, Greg also has a Master of Management from Kellogg at Northwestern University.

    Greg’s extensive experience includes asset management, mortgage banking, project management and 5 years as Vice President of Condominiums at the award winning Mandel Group, Inc. Greg has developed deep expertise in project management, quality control and cutting edge construction technology.

    A dedicated father in a household of girls, Greg escapes to the open road as an avid cyclist. On foot or two wheels, he is by far WiRED’s fastest team member.



    John J. Schultz P.E., is owner of Marshall Engineers, and runs the field for WiRED Properties.  John is a seasoned engineer and construction professional with more years of experience than he'd like to admit.  John received a BCE from Marquette University and is a licensed Professional Engineer in California and Wisconsin.

    Starting back in high school when he would walk his father's construction sites and hear him talk about "his" building, John takes ownership of and responsibility for his projects.  With diverse professional experience that includes working on behalf of design and engineering firms, developers, and general contractors, John brings comprehensive knowledge and experience to bear on every construction challenge and opportunity.

    John is a member of numerous professional societies, has sat on several technical committees, and has held numerous teaching assignments.  Recently, John received his private pilot license from the FAA.  As a result, John has become WiRED's resident weather prognosticator.

  • Construction

    WiRED Construction executives are responsible for over 8,000 units of multifamily construction in their collective experience.  Expert in all areas of multi-family general contracting and construction management, WiRED specializes in providing multifamily construction services and build-to-suit construction for all users.  WiRED recently completed construction of the competition-winning Ravenna in Shorewood, WI and is preparing to break ground at Mequon Town Center.

    Multifamily construction is simply different from that of other asset classes.  WiRED’s profound experience has allowed us to create a specialized set of services that optimizes our value to our clients.  In addition to pure general contracting, WiRED offers construction management and owner’s representative services.


    • Initial project feasibility
    • Site analysis - suitability
    • Pre-construction planning services
    • Life cycle cost analysis
    • Conceptual cost analysis
    • Detailed preliminary budgets
    • Value Engineering
    • Design Consultation
    • Contracts
    • Scheduling
    • Shop drawing review
    • Bid Solicitation and Bid Analysis
    • General Contracting
    • Construction Management
    • Subcontractor Coordination
    • Owner’s Representative Services
    • Multifamily unit delivery
    • Project Closeout
    • Post-Construction Services - warranty enforcement
    • Other Services
  • Contact

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    contact information

    2022 E. North Avenue Suite 300 Milwaukee, WI  53202 Google Map
    Telephone: 414-375-0244 Fax: 1-888-877-9672
  • Hardware Headquarters

    hardware headquarters
    • 3 buildings
    • Historic rehabilitation
    • Ground floor bar/restaurant/entertainment/retail
    • Upper floor offices
    Located in the heart of Milwaukee’s Park East Corridor at 4th Street and McKinley Avenue, Hardware Headquarters enjoys one of the City of Milwaukee’s best locations. Comprised of three historic buildings, WiRED Properties and Phelan Development are converting the historic industrial buildings to a dynamic new community. The building will be home to Milwaukee-centric businesses that share a common approach to collaborative work environments. With a boutique hotel styled lobby, including bar and lounge, and with planned restaurant and entertainment uses, the building will offer its tenants and the public a richly curated sense of community.
  • Mequon Town Center

    mequon town center MTC-logo
    • 5 Buildings
    • 30,000 square feet of retail
    • 40 apartments
    • 141 surface parking stalls
    • 73 underground parking stalls
    WiRED Properties developed a 3-acre site that anchors the City of Mequon's Town Center District. Directly adjacent to the city's civic campus, and located at the gateway to the Mequon / Thiensville business district, this development has become the urban center of this suburban community. This dynamic new development meets many of the highest objectives of effective urban planning and design, and offer Mequon residents a new place to gather, linger, live and shop.
  • Ravenna

    ravenna rendering ravenna rendering front ravenna logo

    Ravenna is the second phase of what we started at The Cornerstone. The building is comprised of 20 apartment homes and 8,100 square feet of new construction retail space. Ravenna, like The Cornerstone, is a community unto itself.

    Located on Oakland Avenue at the north end of the Village of Shorewood, Ravenna’s residents are part of an incredible urban and residential neighborhood. Shorewood is one of Milwaukee’s most desirable communities. Terrific public schools, places of worship and a vibrant retail main street make this neighborhood one of the area’s best. Residents can walk to their world, including bars, restaurants and boutique shopping, two public grade schools, places of worship and a beautiful lakefront park. In short, Ravenna offers all the benefits of urban living in one of Milwaukee great residential communities.

    The apartment homes include standard luxury finishes and have been skillfully designed for the way people live today. Expansive decks create dynamic private outdoor spaces, and every home can include underground heated parking and owner storage. The homes offer all the features you’d expect in a downtown luxury condominium, but are located in what is rapidly becoming one of Milwaukee’s great neighborhoods.

    The retail space is smartly designed to offer today’s retailers everything they need for the home of their business. We have anticipated a myriad of potential users, and have designed our building to suit those uses. High ceilings, fully contemplated HVAC needs and expansive storefronts offer a unique opportunity in Shorewood for new construction retail space in one of the hottest addresses in town.

    Please contact us at ravenna@wiredproperties.com for more information.

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    Call 414-375-0256

  • The Cornerstone

    cornerstone cornerstone logo
    • 11,100 SF of 100% occupied ground floor retail space
    • 24 luxury apartments
    • 47 underground parking stalls
    • Wood framing over pre-cast construction

    The development process started with a gas station in foreclosure on a piece of land in two municipalities with environmental challenges in the worst economic conditions in generations. The process has ended with a terrific retail and residential community. In between were lots of little steps, and several enormous leaps. With unprecedented cooperation between Whitefish Bay and Shorewood, and a truly dynamic public/private partnership between the developer and Shorewood, the team has produced an award-winning mixed-use community of the highest value.

    Read Our White Paper Visit Website

    Call: 414-375-0255

  • 1

    Mequon Town Center

    WiRED Properties developed a 3-acre site that anchors the City of Mequon's Town Center District.

    Read more
  • 2

    Drexel Town Square

    WiRED Properties was selected by the City of Oak Creek to act as the developer of the city’s new Main Street.

    Read more
  • 3

    Lilly Preserve

    Lilly Preserve is a Class A multifamily development located in Brookfield, Wisconsin.

    Read more
  • 4

    Hardware Headquarters

    Located in the heart of Milwaukee’s Park East Corridor at 4th Street and McKinley Avenue, Hardware Headquarters enjoys one of the City of Mi...

    Read more